Prime Mechanical & Electrical ("Prime M&E," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or contact us to request services. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

We serve residential and commercial customers throughout the Philadelphia metropolitan area, including Delaware County, Chester County, and surrounding communities in Pennsylvania and New Jersey. This policy applies to all information collected through our website and any related services.

01 Information We Collect

We may collect information about you in a variety of ways, including:

Information You Provide Directly

• Name, phone number, email address, and service address when you submit a quote request or contact form
• Details about the electrical or mechanical work you need (service type, project description, preferred scheduling)
• Communications you send us via phone, email, or web forms

Information Collected Automatically

• IP address, browser type, device type, and operating system
• Pages visited, time spent on pages, and referring URLs
• Click-through data and interactions with our ads and website content
• Geographic location at the city or region level (derived from IP address)
• Cookie identifiers and similar tracking technologies (see Section 4)

02 How We Use Your Information

We use the information we collect to:

• Respond to your quote requests, service inquiries, and questions
• Schedule and coordinate electrical and mechanical service appointments
• Send appointment reminders, follow-up communications, and service updates
• Improve our website, services, and customer experience
• Measure the effectiveness of our advertising campaigns
• Detect and prevent fraud or unauthorized use of our systems
• Comply with applicable laws, regulations, and legal obligations

We will never sell your personal information to third parties. We do not share your contact details with unaffiliated companies for their own marketing purposes.

03 Google Ads & Advertising

Prime M&E uses Google Ads (formerly Google AdWords) as our primary paid advertising platform to reach homeowners and businesses in the Philadelphia area who are searching for licensed electricians, generator installation, EV charger installation, panel upgrades, and related services.

Remarketing & Interest-Based Advertising

We use Google Ads Remarketing to show our ads to people who have previously visited our website as they browse other websites and apps across the Google Display Network. This is sometimes called "retargeting." For example, if you visited our Generator Installation page but didn't request a quote, you may see a Prime M&E ad on another website you visit later.

Conversion Tracking

We use Google Ads Conversion Tracking, which places a cookie on your device when you click one of our ads. This cookie helps us determine whether your visit resulted in a form submission, phone call, or other conversion action. The cookie expires after 30 days and does not contain any personally identifiable information.

Google Analytics Integration

Our Google Ads campaigns are linked to Google Analytics, which provides us with aggregated insights about how ad visitors interact with our website — such as which pages they visit, how long they stay, and where they exit. This data is used solely to improve our website and advertising relevance.

Your Options Regarding Google Ads

You have several ways to control how Google uses your data for advertising:

• Google Ad Settings: Visit adssettings.google.com to view and manage the interests and demographics Google associates with your account or browser.
• Opt Out of Interest-Based Ads: Visit optout.aboutads.info or optout.networkadvertising.org to opt out of interest-based advertising from participating companies.
• Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics.
• Browser Controls: You can block or delete cookies in your browser settings at any time, though this may affect some website functionality.

For more information about how Google collects and processes data, please review Google's Privacy Policy and Google's Advertising Policies.

04 Cookies & Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect and store information about how you interact with our website. Cookies are small text files placed on your device that help us recognize you on return visits and understand how our site is being used.

Types of cookies we use:

• Essential Cookies: Required for the website to function. These include session cookies that keep you logged in and security cookies that prevent fraud.
• Analytics Cookies: Used by Google Analytics to collect aggregated data about website traffic and usage patterns. These cookies do not identify you personally.
• Advertising Cookies: Placed by Google Ads to track conversions and enable remarketing. These cookies help us understand which ads drive service inquiries.
• Preference Cookies: Remember your settings and preferences to provide a more personalized experience on subsequent visits.

You can control cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, or be notified when a new cookie is set. Note that disabling certain cookies may limit the functionality of our website.

05 Third-Party Services

In addition to Google, we may use the following third-party services that have their own data collection and privacy practices:

• Squarespace — Our website hosting platform. Squarespace may collect certain technical and usage data as part of providing hosting services. See Squarespace's Privacy Policy.
• Google Business Profile — If you submit a review or interact with our Google Business listing, Google's terms apply to that data.
• Phone/Call Tracking Services — We may use call tracking technology to measure the effectiveness of our advertising. Calls may be recorded for quality assurance purposes; you will be informed at the start of any recorded call.

We are not responsible for the privacy practices of third-party websites or services. We encourage you to review their individual privacy policies before providing any personal information.

06 Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy, provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.

• Quote request and contact form data is retained for up to 3 years to support customer service and potential future service needs.
• Service records (customer name, address, work performed) are retained for up to 7 years for warranty, permitting, and compliance purposes.
• Analytics and advertising data follows the retention periods set by Google (typically 26 months for Google Analytics data).
• Email marketing data is retained until you unsubscribe or request deletion.

When data is no longer needed, we securely delete or anonymize it in accordance with applicable data protection standards.

07 Your Rights & Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information. Regardless of jurisdiction, we honor the following requests:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to legal retention requirements.
• Opt-Out of Marketing: Unsubscribe from promotional communications at any time using the unsubscribe link in any email, or by contacting us directly.
• Do Not Track: Some browsers offer a "Do Not Track" (DNT) signal. Our website does not currently alter its data collection practices in response to DNT signals, as there is no industry-standard interpretation of DNT.

Pennsylvania Residents: Pennsylvania residents may have additional rights under applicable state privacy laws. To exercise any of these rights, please contact us using the information in Section 10.

We will respond to verifiable requests within 30 days. We may need to verify your identity before processing your request.

08 Children's Privacy

Our website and services are intended for adults 18 years of age and older. We do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected such information, we will promptly delete it. If you believe we may have collected information from a child under 13, please contact us immediately.

09 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

Your continued use of our website after any changes constitutes your acceptance of the updated Privacy Policy. If we make material changes, we may notify you by posting a prominent notice on our website.

10 Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: